Europe’s new rules target loot boxes and kids’ gaming

European regulators are tightening rules around loot boxes and children's access to games. PEGI now rates any game with loot boxes as unsuitable for under-16s, and the EU's Digital Fairness Act may ban loot boxes in games accessible to minors entirely. The UK's Online Safety Act already requires age verification, and Brazil is banning loot box sales to minors. The gaming industry fears significant revenue loss — loot boxes generated roughly $23bn globally last year, with European in-game spending around $12bn annually. Roblox's 18% share drop after introducing age checks offers a preview of the financial impact. The US still relies on self-regulation, while Europe appears set to move faster with binding rules.

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