ITV sells its broadcasting arm to Comcast’s Sky for up to £1.6bn

ITV has agreed to sell its media and entertainment division — including ITV channels and the ITVX streaming service — to Comcast-owned Sky for up to £1.6bn. ITV receives £1.2bn in cash plus a performance-linked earn-out, while retaining Love Productions and becoming a pure production company. The deal would give Sky over 70% of the UK TV advertising market, raising significant regulatory scrutiny. The transaction reflects a broader industry trend of media consolidation in response to competition from global streaming platforms like Netflix, Amazon, and Disney.

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