Okara AI Review 2026: A Workflow Teardown for Founder Marketing

How Data Analysis Helps You Understand If an SEO Change Really Worked

When an SEO change appears to improve metrics like CTR or clicks, a simple before-and-after comparison is often not enough to confirm causation. Seasonality, ranking shifts, SERP changes, and brand demand can all move numbers independently of any change made. A more rigorous approach involves checking whether rankings changed simultaneously, separating brand from non-brand queries, and comparing changed pages against a control group of similar unchanged pages. Sample size also matters — a CTR jump on 100 impressions is far less trustworthy than the same jump on 100,000. The goal is to move from 'the metric improved' to 'the data gives sufficient evidence that the change caused the improvement,' enabling more defensible rollout, continuation, or rejection decisions.

Peec AI doubles its valuation to $200M on GEO bet

Peec AI, a Berlin-based startup founded in 2025, is raising new funding at a $200M pre-money valuation — roughly double its worth eight months ago. The company operates in generative engine optimisation (GEO), tracking how brands appear in AI-generated answers from tools like ChatGPT and Perplexity rather than traditional Google search rankings. Peec reached $10M ARR just 16 months after launch and counts Axel Springer, Chanel, and ElevenLabs among its clients. The key risk is competitive moat: rivals including Semrush are entering the space and moving beyond monitoring to content generation and optimisation, raising questions about whether Peec's dashboard-focused approach justifies its valuation.

Automating Dynamic Prerendering at Halodoc: A Data-Driven Approach to SEO and Faster Page Discovery

Halodoc đã thay thế danh sách thủ công các route Angular được prerender bằng quy trình tự động sử dụng Google Search Console API. Hệ thống chạy cron hàng tuần trên Jenkins truy vấn GSC, lọc theo "Smart Threshold" (top 10 trang mỗi danh mục), cập nhật file TypeScript constants, rồi tự động tạo Merge Request để review trước khi triển khai. Phương pháp này giảm độ trễ từ vài tháng xuống còn 7 ngày, cắt giảm công sức thủ công xuống dưới 5 phút mỗi chu kỳ, đồng thời duy trì thời gian build production ở 70–90 giây.

Lập trình viên nên đọc bài này để hiểu cách xây dựng một pipeline tự động hóa từ dữ liệu thực tế (Google Search Console) để tối ưu hóa SEO và giảm thời gian phản ứng giữa xu hướng tìm kiếm và triển khai ứng dụng, giúp tiết kiệm thời gian và nâng cao hiệu quả công việc.

9 Link Building Methods That Actually Work for WordPress Sites

A beginner-friendly guide covering 9 link building strategies for WordPress sites, including internal linking, broken link building, guest posting, resource page outreach, creating linkable assets, using Connectively (HARO), relationship building, competitor backlink analysis, and reclaiming unlinked brand mentions. Also covers how to evaluate backlink quality, what to avoid (black hat SEO), and a 30-day action plan to get started.