TIDAL announced a new policy effective July 15 that will demonetize fully AI-generated music, blocking such tracks from earning royalties or direct-to-fan sales revenue. Tracks identified as entirely AI-made will receive a visible 'AI' badge, and AI tracks impersonating artists will be removed. TIDAL's approach is distinct from competitors like Spotify, Apple Music, Deezer, and Qobuz in that it targets the financial incentive driving synthetic music uploads rather than just labeling or hiding them. Deezer previously reported that 44% of new daily uploads — roughly 75,000 tracks — are fully AI-generated. TIDAL frames the policy as artist-first and describes it as a 'living document' that will evolve alongside AI detection capabilities.
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