US's largest newspaper chain partners with Palantir to analyze audience data

USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to "strengthen how we collect, …

Source: https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data. 8 Sync News only summarizes and links out; content copyright belongs to the authors and original sources.