TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

Pick n Pay has launched an AI shopping assistant called Penny inside its asap! app, built on Google's Gemini models. Penny allows customers to build grocery baskets via voice, text, or photo — including snapping a handwritten shopping list or requesting a recipe and getting ingredient options. It handles re-orders, meal planning, and substitutions, but does not yet place orders autonomously. Retail executive Enrico Ferigolli explains why Gemini was chosen over other LLMs, how Penny integrates with the app's own search and order history rather than directly querying databases, and the roadmap for multilingual support including South African languages.

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