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Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent

Even Realities, a Shenzhen-based startup founded by ex-Apple engineers, has raised $150M in a pre-Series B round led by Meituan and Tencent, reaching a $1B valuation. Unlike Meta and Snap's camera-equipped smart glasses, Even's flagship G2 is camera-free and focuses on a heads-up display that beams information into the wearer's line of sight, controlled via a companion ring. The company has grown from 30–40 to 300–400 employees, surpassed 10,000 units sold, and counts the U.S. as its largest market. Its proprietary Even HAO optical technology integrates microchip, waveguide, and prescription support end-to-end. Frames retail at $599 with average orders around $1,000, targeting male professionals aged 30–50.