General Intuition’s $2.3B bet that video games can train AI agents for the real world
General Intuition, a New York-based AI startup, has raised $320 million at a $2.3 billion valuation to scale AI agents trained on hundreds of millions of hours of video gameplay. The company's key differentiator is action-labeled gameplay data — records of button presses and timing — sourced from Medal, a gaming clip platform co-founded by CEO Pim de Witte. Unlike competitors inferring actions from video alone, General Intuition embeds this action data to train a single model capable of playing games, navigating simulated environments, and controlling physical robots. A quadruped robot was fine-tuned for real-world navigation using just eight minutes of street data. The round was led by Khosla Ventures, with participation from General Catalyst, Jeff Bezos, Eric Schmidt, and researchers from Google DeepMind and MIT. The company plans to offer its model via API and build a data flywheel across gaming, simulation, and robotics use cases, while explicitly ruling out lethal military applications.