Karina Portugal: learning to ask the right question

Karina Portugal's career trajectory from advertising executive to a director at a U.S. digital identity startup is profiled. Starting with no fraud-prevention background, she built commercial operations across four continents, selling identity and fraud solutions to major banks in Brazil, Europe, and the U.S. Her core philosophy: technology sells when it solves a known business problem, not when it showcases features. Today she focuses on one of the industry's open questions — how to establish trust and verify identity when AI agents act autonomously on behalf of people and companies in financial transactions.

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