Netflix could be planning ‘always-on’ live TV channels

Netflix is reportedly exploring the launch of always-on live TV channels that stream content 24/7, according to The Wall Street Journal. The move would put Netflix in more direct competition with free ad-supported services like Pluto TV and Tubi, while also boosting its advertising business since live programming limits ad-skipping. Netflix is also reportedly exploring content bundles with partners such as Peacock. These plans come amid slowing viewer engagement, declining audience retention between seasons, and a drop in Netflix's share of total TV viewing to 7.8% in April per Nielsen. The company has also been experimenting with short-form video, video podcasts, a kids gaming app, and is reportedly in talks to acquire Letterboxd.

Nguồn: https://techcrunch.com/2026/07/10/netflix-could-be-planning-always-on-live-tv-channels. 8sync News chỉ tóm tắt và dẫn link; bản quyền nội dung thuộc tác giả và nguồn gốc.

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British TV giants merge to take on Netflix

Comcast's Sky has agreed to acquire ITV's broadcast channels and streaming service ITVX for £1.6 billion, creating a combined entity that would control over 70% of the UK television advertising market. The deal, described as a defining moment in British broadcasting history, is driven by competitive pressure from Netflix, Amazon, Disney, and YouTube. The merged company will reach over 20 million households. ITV's production arm will remain separate, continuing to make content for the combined entity and other global streamers. The transaction still faces regulatory scrutiny, and Sky may need to divest third-party ad sales contracts to gain approval.

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