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The Next Web0 Hot0 comments4 min read
Omar Hamdi says AI will test whether PR firms can really scale
As UK firms cut PR spend and buy AI tools, Pathos CEO Omar Hamdi argues AI should make PR more efficient and scalable, not replace human judgement.
Source: https://thenextweb.com/news/omar-hamdi-pathos-ai-pr-scale. 8 Sync News only summarizes and links out; content copyright belongs to the authors and original sources.
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