#dora

The Bullseye Model of product velocity

The Bullseye Model reframes software delivery success beyond raw deployment speed. Using an archery metaphor, it argues that teams need both throughput and directional accuracy — consistently moving toward an ideal product-market fit. Speed matters only insofar as it enables faster feedback loops and course correction; excess velocity without feedback is wasteful or harmful. The model also addresses AI-assisted development, warning that increased throughput requires mature deployment pipelines and governance, or gains will be lost to bottlenecks. The real metric is how quickly a team closes the gap between their current product and the ideal one.