Castle building for beginners: marketing yourself — Bitfield Consulting

A guide for developers considering going independent, covering the fundamentals of self-marketing. Key advice includes owning your own website domain rather than building on third-party platforms like Medium or LinkedIn, keeping your landing page focused on three essentials (what it is, what problem it solves, how to buy it), minimizing friction in the purchase flow, and communicating product benefits rather than features. The post introduces a 'camel's back' theory of marketing — reaching potential customers through multiple touchpoints to build critical mass.

Nguồn: https://bitfieldconsulting.com/posts/castle-building. 8sync News chỉ tóm tắt và dẫn link; bản quyền nội dung thuộc tác giả và nguồn gốc.

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