#marketing

Tin lập trình mới nhất về marketing, tóm tắt tiếng Việt bằng AI.

TechCentral0 Hot5 phút3 giờ trước

The best way to automate customer engagement using AI and WhatsApp

CM.com's regional director for Africa outlines how businesses can automate customer engagement using agentic AI delivered through WhatsApp. The piece promotes CM.com's Halo platform, which combines AI-driven automation, WhatsApp messaging, and unified customer data to enable personalized, scalable interactions. Key use cases include outbound marketing campaigns, real-time delivery updates, abandoned cart recovery, and 24/7 support without increasing headcount. CM.com highlights its ISO 42001 responsible AI certification and Meta partnership as trust signals for South African businesses in retail, logistics, and hospitality.

#bots #marketing #agentic-ai Nguồn

TechCrunch0 Hot2 phút15 ngày trước

India’s MoEngage bets that the future of marketing is millions of AI agents

Indian customer engagement platform MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal worth tens of millions of dollars. Aampe's technology assigns a dedicated AI agent to each individual customer, enabling hyper-personalized marketing based on individual behavior rather than traditional audience segments. Founded in 2020, Aampe has over 30 customers and grew ARR by 150% in the past year. MoEngage sees the acquisition as a competitive weapon against Salesforce Marketing Cloud and Adobe Experience Cloud, having already signed several multi-million-dollar deals with customers migrating from those platforms. Around 20 Aampe employees will join MoEngage, bringing its workforce to approximately 820 people.

#ai-agents #marketing

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