Atlassian’s guidelines for writing with AI
Atlassian's Brand team shares their internal guidelines for using AI in writing. The framework establishes six core principles: humans lead all writing and ideation, every published piece requires a human byline, AI must be given proper context, all AI-generated facts must be verified, content must meet a human quality bar, and writers must guard against AI erasure of underrepresented perspectives. The guidelines categorize AI use cases into encouraged (gap analysis, stress-testing messaging, structuring notes), proceed-with-caution (social posts, tone rewrites, SEO), and prohibited (generating statistics, inventing product claims, determining core arguments). Atlassian commits to revisiting these guidelines every three months as AI capabilities evolve.